CRM Strategy

Know your customers’ needs However good your product or service is, the simple truth is that no-one will buy it if they don't want it or believe they don't need it. And you won't persuade anyone that they want or need to buy what you're offering unless you clearly understand what it is your customers really want. To achieve this with a design, you need to understand...

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Many large organisations have spent significant time and money building CRM systems, but few have succeeded in attaining the “single customer view” they expected. The complexities of handling customer data from multiple sources are much harder to resolve than many companies anticipate, the process of pulling data from multiple source systems, defining and coordinating complex workflows, and managing roles and responsibilities across sales, marketing, and service...

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The economic recovery may seem like a distant dot on the horizon, but that’s no reason for businesses to sit back and wait until things improve. Even in challenging times, there are always new opportunities for the taking. These new opportunities are within the grasp of companies that have invested wisely in information technology.   This whitepaper looks at how through Customer Relationship Management (CRM) business can...

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  Customer Relationship Management (CRM) is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support,...

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