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How often have you worked on a project that was planned and executed perfectly and where expectations were met in terms of budget, deadline and product quality, where you also had a cordial and professional partnership with your clients throughout the entire project lifecycle?   If you are lucky, you might actually be able to think of a project that could be a candidate - maybe even...

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Know your customers’ needs However good your product or service is, the simple truth is that no-one will buy it if they don't want it or believe they don't need it. And you won't persuade anyone that they want or need to buy what you're offering unless you clearly understand what it is your customers really want. To achieve this with a design, you need to understand...

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Many large organisations have spent significant time and money building CRM systems, but few have succeeded in attaining the “single customer view” they expected. The complexities of handling customer data from multiple sources are much harder to resolve than many companies anticipate, the process of pulling data from multiple source systems, defining and coordinating complex workflows, and managing roles and responsibilities across sales, marketing, and service...

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